Phil Hackett, CEO, Shakespeare Country
“We’re delighted to be able to offer this out of hour’s service at the Stratford TIC which will be the first of many to benefit from this fantastic service. The system captures information about the visitor’s interest in the area on a real time basis and provides yet another opportunity for visitors to find out what they need and want at any time of the day or night.”
Visitors to Shakespeare Country often overwhelm tourist information centres (TIC) requesting up-to-date information about what to see and do, events and festivals, accommodation availability, prices and so on. This usually results in busy TICs struggling to cope with demand at peak times and not able to offer any services out of office hours. The challenge is how to ensure efficient communication channels to present frequently changing and often seasonal information to tourists 24 hours a day without adding to the pressure on the TICs.
The Canditv solution, introduced across 10 sites by Shakespeare Country, compliments existing services providing an automated, flexible and money saving alternative. The solution enables visitors to quickly access information, which is displayed on screens in strategic outdoor locations, relating to their visit simply by using their own basic mobile phone just like a TV remote to dial a number on a screen and press the keys on their handset to navigate relevant information options, request to be put through to speak to a representative, make a reservation, offer feedback, or request a call-back.
In return the system enables Shakespeare Country to learn more about its visitors as it records their contact telephone number and the areas and attractions they were interested in. Information is logged in to a visitor database and used for follow-up purposes and future Direct Marketing campaigns.
Benefits:
- Simple To Use - Visitors dial a local rate number to then use their mobile as a TV remote.
- Low Cost – Extends access to existing website and audio content via standard display screens.
- Enhances Visit Experience – Provides access to accommodation, events and exclusive offers.
- Available 24 Hours – Extends access to information from flexible locations and reduces costs.
- Extends Value – Delivers added value information to build and enhance visitor relationships.