Stealthnet Limited are a leading UK provider of off the shelf and bespoke premium rate applications and services. With an opportunity created by the recent expenses scandal amongst British MPs, Stealthnet commissioned a interactive Canditv game whereby gamers could use their own mobile phones to dial their screen and take part in a competition to ‘splat’ as many MPs as possible within a 45 second window. The highest scorer won an iPhone complete with a 12 month airtime contract. The application successfully attracted gamers throughout the UK, generating revenues through premium rate phone line services whilst raising awareness of the Stealthnet brand and services through a viral based campaign.
Benefits:
- Brand and product awareness - viral marketing entails no cost and helps our customers to reach a mass market using a novel and highly innovative yet simple to use technology.
- Whilst this particular game was launched via the web for people to play whilst in front of their PC, it could equally have been displayed on public facing displays in sports stadia, shopping centres and so on.
- Revenue generating – using premium rate services with a prize based incentive to ensure a high number of participants.