A spokesperson at The Millennium Stadium:
“The opportunity to use our stadium screens to provide interactive services for the crowd is very exciting for us and will bring a whole new dimension to match day. We are always looking for new and innovative ways to enhance the visitors’ experience, and now giving the crowd the ability to register their views live and see the results immediately, will enable them to engage in ways never before possible.”
Celebrating their 10th anniversary, The Millennium Stadium were keen to bring a new dimension to match days, enhancing supporter communications, relationships and engagement. Commencing with the Invesco Perpetual Series throughout November 2009, the stadium plays host to 74,000 international rugby fans each week as Wales take on New Zealand, Samoa, Argentina and Australia.
Supporters are able to interact with content on the giant screens located at either end of the stadium and using their mobile phones to participate. In return each supporter will receive a personal text message from The Millennium Stadium, thanking them for taking part and offering them a promotion redeemable at the stadium that day.
Of the initial applications, the first enables supporters to vote for their preferred Man of the Match with a real-time interactive gauge displaying votes as they are registered. The second celebrates the opening of a new bar within the stadium and fans have the responsibility to choose its name from a selection of four to be provided by the Welsh Rugby Union.
Benefits:
- Simple To Use – Fans simply have to dial a telephone number to take part.
- Supporter entertainment – helps keep fans entertained and involved.
- Data gathering – presents the stadium with an opportunity to present offers and promotions directly to supporters driving new revenues.
- Opportunity for enhanced sponsorship package – heightened brand awareness through application driven on screen presence and text message responses directly to supporters handsets.