Canditv has been selected by a leading UK marketing agency for a campaign with a global beer brand to engage, entertain and reward festival goers. Three of the summer music festivals taking place between June and July 2010,
with over 200,000 tickets sold, will host two giant stage side screens upon which music lovers will be able to engage and interact with games simply by using their mobile phones to take part and complete for prizes.
Winners are immediately notified by SMS text, whilst all players receive a promotional message from the brand.