Leading global cycle apparel manufacturer Assos has this week launched a mobile micro website enabling customers to keep up with the latest collections even when on the move. Designed and optimized by Canditv for mobile phone use, customers can not only browse the collection but find and be directed to a local stockist, or link to an online store where they can make an immediate purchase without having to leave the comfort of their saddle.
The site can either be accessed by scanning a QR tag, published in September’s issue of Cycle Sport Magazine, or by entering the assosuk.mobi URL into a mobile web browser.
For the first time, Assos have real-time statistics showing the number of people that have viewed their advert that have also gone on to access mobile content. Further still, the statistics also show how many people have clicked through to an online store to make a purchase.
See the advert