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Report Forecasts Strong Growth for NFC-Enabled Smartphones

Report Forecasts Strong Growth for NFC-Enabled Smartphones

Near-Field Communications Enabled Smartphones to Account for 28% of Global Market by 2015

CAMBRIDGE, MA - After its initial launch in 2010, NFC-enabled smartphones will contribute to 28 percent of total smartphone sales to end users (250 million units) by 2015, according to a new report from Pyramid Research

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QR Codes: Game Changer or Passing Fad?

Have you seen one of these anywhere lately? If you have and wondered what it was, it's called a QR code and it could quite possibly be one of those game-changer technologies that you'd be far better off understanding now rather than later.

QR is short for Quick Response, which is exactly what these puppies give you. Insert one in an ad, on a direct mailer, or even a simple sign in the middle of a park, and you give a consumer instant access to any kind of information that can be stored digitally on the Internet.

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World's Leading Mobile Operators Announce Commitment to NFC

Extract from screenmediadaily.com, 22nd February 2011

Near-Field Communications Enables Information Exchange for Mobile Payment, Ticketing, Coupons and More.

UNITED KINGDOM - Many of the world's leading operators, including América Móvil, Axiata Group Berhad, Bharti, China Unicom, Deutsche Telekom, KT Corporation, MTS, Orange, Qtel Group, SK Telecom, SOFTBANK MOBILE, Telecom Italia, Telefónica, Telekom Austria Group, Telenor and Vodafone, have voiced their commitment to implementing Near Field Communications (NFC) technology, and intend to launch commercial NFC services in select markets by 2012.
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Mobile Is The Future of In Store Marketing

Extract from retailgeek.com, 29th July 2010

Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the boxes, looks up competitive prices online, and color codes the image with the products that are a good deal.

Do you think that sounds like science fiction? It’s not.

All the technology needed to deliver that experience can already be found in the Apple AppStore.

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Will The Holidays Save QR Codes

Extract from 11thscreen.com, 8th November 2010

First, SXSW. Then, Facebook. Then, NYC. Now, it looks like the holidays are bringing QR codes with them. It’s the time of the year when we receive loads of holiday circulars and it all started this past week. I like these magazine-type circulars. I like looking through them to see the sales and this year, at least, I like to see if the brands are making any effort to drive consumers deeper into the brand experience. Well, judging by what I saw this week, they’re jumping all over the opportunity.

First, it was Best Buy. I opened it up (I take as many opport...

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Mobile Users Prefer Browsers Over Apps

Extract from emarketer.com, 27th October 2010

Although about a third of US mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear to think browsers offer the better user experience.

Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web.

Their preference for mobile browsers extended to...

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Debenhams Debuts In Top 10 Of BR App Chart

Extract from brandrepublic.com, 27th October 2010

Debenhams is the highest new entry in this week's BR app chart, with its first app taking sixth spot.

The app was released earlier this month and features a barcode scanner, an option to customise your search option and a wish list feature that allows the user to add products they are interested in and share them via email or Facebook.

The scanner can be used to compare prices of products in the Debenhams range. The department store also plans to add QR codes to its advertising and Debenhams’ store windows, which will allow users of the app to access ...

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Mobile Advertising Set For Record Growth in Fourth Quarter

Extract from www.coastdigital.co.uk, 22nd October 2010

San Francisco-based mobile advertising network Greystripe has released figures that indicate how fast mobile advertising has grown over the last year.

The company is expecting to show record growth of 600% year-on-year for the fourth quarter, with retail, automotive and consumer packaged goods leading the pack in embracing mobile marketing.

According to Greystripe, three quarters of advertisers are now rolling out ads across at least two smartphone platforms, most commonly iPhone and Android phones. CEO Michael Change noted that this was roughly ...

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QR Codes Gain Momentum on Shelves

Extract from supermarketnews.com, 18th October 2010, Carol Angrisani

All those who walk down the bread aisle at any PCC Natural Markets store can find out more about the organic, whole-grain bread by using their smart phone to take a picture of a shelf tag.

That's because the shelf tag features a quick-response code, a two-dimensional (2D) barcode that wirelessly connects cell phone users to websites, photos, videos and other content. In Dave's case, the QR code provides a link to a video about the company.

“It connects the offline world with the online world,” said Ricardo Rabago, social media spe...

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